Project Description
Balux Seaside brings an exotic air to the suburbs of the city! Being a truly exotic Paradise, the diamond of Papatheocharis Group – adopts an African style with tiki influences and becomes a top summer destination!
At Develop Greece, being responsible for the concept’s branding, we were inspired by elements of African culture, such as musical instruments, utensils, patterns and colors to design the posters and summer menus for Balux Seaside. Shades of purple, pink, turquoise and orange dominate the campaign and give the concept its ethnic character.
Color Palette
