Branding

Aegean Fresco

“Aegean Fresko” is a Greek company in the field of catering for restaurants, super markets, hotels, bakeries and patisseries, which it provides with food, frozen products, beverages, dry food, wine, detergents, packaging materials and more.

For the company’s B2B promotion, a product catalogue needed to be created. Its purpose would be not only to describe all the available products, but also to give a complete idea about what the company is and stands for. The goal was to create a few-page catalogue that would give a fresh, cool and clean sense, while also combining robust lines with a modern touch, inspiring reliability, high quality and at the same time exuding a fresh and clean air.

The brochure we composed consists of various sections: a welcome message, the company profile, product categories and collaborating companies. The dominant pattern is a circle, connecting to the Aegean Fresko logo, while the images of the individual products are presented in a top view, pointing to the way we would see them if we were standing over the window of a freezer at the super-market.

Regarding the colors of the brochure, white is the main one, as it gives a strong feeling of being clean. Blue and green, the colors that follow, refer to the brand’s logo. Finally, the font we used is in a gray shade, instead of the classic black tone, giving a more modern style to the final outcome.