Athens Arena

Athens Arena is one of the most famous night scenes in Athens. Having designed a brand new website for the company, wecontinued with the redesign of the logo. Our goal was to create a modern, dynamic logo that exudes prestige.
For this reason, we used as a symbol the printing element A. The angles of the letter as well as the lines in the right part give dynamics and movement, the simplification in the forms makes it modern, while the thicknesses give it prestige and strength.
In conclusion, we kept the typography minimal and easy to be read so as to underline the modern character of the symbol, without burdening it.