Inbound Marketing

Dreaters

The dreaters.com platform is one of the projects that Develop Greece has taken up since the stage of its creation. It is a dynamic platform with a goal to annually reveal the 100 best businesses in the dining sector in Athens and the rest of Greece, based on votes by specialists in the field of gastronomy and, of course, the public vote. The platform’s promotion on Social Media started in anticipation of the website.

The campaign’s main goal is to achieve brand awareness, to register members in the platform and to collect positive votes for every bar and restaurant on the list. With its basic motto being “If it’s in, it’s worth a visit”, the campaign runs simultaneously on Facebook and Instagram.

Graphics consist of vibrant colors – staying faithful, though, to the shades of Dreaters, like red, white and black – linear design and delightful backgrounds.

A key part in the promotion strategy is played by original content, such as articles penned by Dreaters and videos that enhance interactivity and offer even more benefits to the followers and members of the platform. At the same time, campaigns like #DreatersStories are running, calling for the audience to post their own story on Instagram while being at one of the Top100 spots of the list, proving that… it’s worth a visit!