GConstructions is a family business, that has been in the Greek Real Estate market for 40 years.

With its first pillar being the construction projects and the second their unique design, the company offers a vast range of services. So, it was obvious that these two pillars should be reflected upon the brand’s colors and logo.

Next stop: fonts. The first, modern and informal, represents the familiar tone that suits a family business. The second one, robust and geometric, is used for the company’s moto, “We Talk Constructively”.

Last but not least, the logo. A minimal and abstract rendition of the capital “G”, also in grey and white tones.