Branding

Kosmogram

Kosmogram is a platform that interconnects professionals – from various fields – with a wider audience, part of the market where they wish to promote their products and/or services.

For this particular project, we were responsible for designing their entire brand identity (business cards, letterheads, envelopes), starting – first of all – from creating the logo.

Our most fundamental goal was for the logo to inspire a global aesthetic, with minimal elements and a strict design style, exuding reliability and professionalism. This way, the logo we created consists of white and blue shades, with small artistic interventions in the letters “o” and “g”, which set it apart and give it a more modern style.

Finally, as a booster that strengthens the brand identity and accompanies the logo, we came up with the tagline “Professional2Business”, which on one hand represents the concept’s object and on the other, redefines the Marketing terminology, by adding a new term in the likes of the already established “B2B” and “B2C”.