OPA Tours

Along with the web development, we undertook the redesign of the logo in order to create a new face for OPA Tours. In particular, we were inspired by the customer loyalty, so we decided to stay between traditional and modern style, but always with a friendlier and mostly hospitable approach.

For the new logo we chose to combine the transportation service with the monuments, so as to underline the special character of a Destination Management Agency such as OPA Tours, which provides integrated private transportation services.

As for the color palette, we mainly relied on the previous logo’s colors, however we decided to make some lesser interventions, in order to modernize it and create a more user-friendly effect.

Based on the same philosophy, we took over the redesign of the business card, folder and brochure, to which we tried to integrate equally all the above elements.