Branding & Campaign

Celebration of Fava Schoinousas 2017

The 6th Fava Festival, organized in Schinoussa, is dedicated to the local product of the island, fava, well-known for its high nutritional value and the long history behind it. The importance of this seed is really remarkable, as it was the reason why the younger generation returned to the island and got involved with the fava production. Therefore, the renaissance of cultivation is closely related to the renaissance of tourism and the local economy. The first Fava Festival was organized in 2012 and since then it takes place year after year, consisting the biggest festival in Schinoussa.

When the Cultural Association of Schinoussa met us so that we take on the promotion of Fava Festival, we designed an effective marketing and communication plan.

First of all, we created the official press release and promoted an informative article, in order to attract more people to attend the festival.

Moreover, we continued with the logo redesign and the art direction of the whole project. Considering that it is a summer festival, we utilized the power of social media (Facebook και YouTube), in order to target the right market with everyday photo-updates and teaser videos.

Finally, we visited the island so as to cover the Fava Festival and create high-quality audiovisual material with drone. The drone scenes will be used for commercial videos, for the purpose of promoting the island popularity and tourism in general.

The idea behind the logo was inspired by the island shape. Schinoussa’s interesting shape cached immediately our attention as a 180 degree turn was literally enough to give birth to the idea. The logo, in particular, represents a young lady dancing in her traditional costume and shaking a handkerchief under the rhythm of Greek music. This movement is truly identifying as part of Greek traditional dances.

The young lady symbolizes the island of Schinoussa as a real person being in festive and happy mood. The characteristics of her face are inspired by ancient Cycladic marble figures with the typical triangular nose and the curved forehead.