Project Description
The “4th Athens Food Market Christmas Edition” took place from the 21st to the 31st of December 2018, in Kotzia square, right in the center of Athens. Its purpose was to highlight the street version of gourmet dishes from famous restaurants of the city. During the 10 days of the event, 10 chefs from 10 gourmet restaurants served their menu from canteens set up in the square.
The goal of the communication strategy for the “Athens Food Market” was to increase its recognition and site traffic, to attract a larger audience and to inform them for all special activities, scheduled to take place during the event.
Based on all the above, we took the responsibility of the digital coverage and promotion of the event through Social Media, which we separated in three distinct phases: Launch, In-Progress and Post-Event, depending on the posts’ content and the goal they were serving.
In addition to that, we created a moto for the event, which summed it up in the phrase #GourmetTakesTheStreets. It has a double meaning: literally, it refers to the street version of gourmet dishes and metaphorically, it gives a sense of revolution to the event, drawing inspiration from its ground-breaking concept.
For the social media posts, we chose image collages – static or in gif format – intended to cause the feeling that the viewer is present and taking part in the event, highlighting the Christmas spirit and promoting the chefs and the sponsors.
We, also, had the responsibility of conducting the competition for a Secret Dinner, co-organized by “Athens Food Market” and Kotsovolos, which ran via the Food Market’s Facebook page. 10 winners had the opportunity of attending, together with a plus-one of their choice, a private event, without previously knowing the menu, chef or host.
