Branding

“Trustlink” is a money transfer service and a distribution channel for the international brand MoneyGram. As such, their brand identity should reflect the reliability and professionalism which make them stand out and turn TrustLink into the preferred partner for professionals of all areas, looking to promote services and products to a vast and global audience. Furthermore, it was essential that the logos of both companies should coexist in the brand identity of TrustLink, while taking into account the specific dimensions and specs, provided by MoneyGram.

So, for the brand name, we used capital and lowercase letters and a combination of red, black and white colors are used for the logo. Its compactness inspires stability and reliability, while also being simple, minimal, strict and with a global air. It was created as a combination of the letters “T” and “L”, from the brand name TrustLink, with a twist on the “L”. Last but not least, the design of the logo allows it to stand on its own, without being accompanied by MoneyGram’s, while TrustLink’s moto “in people we trust”, points to the name of the service and at the same time highlights the sense of trust people show towards it.