Inbound Marketing

Verita International School

Verita International School Athens is a unique educational institution that welcomes children from the age of 2.5. It is a private English-speaking school that uses the National Curriculum of England & Wales, striving to provide its students with an international passport, both for their personal and educational development, as tomorrow’s citizens of the world.
With great respect for the school’s philosophy and values, we crafted and carefully executed an Inbound Marketing strategy based on the following key cores: Social Media Marketing, Performance Marketing, Content Marketing, Influencer Marketing, Event Marketing, and PR Marketing. Our main goals were to achieve brand awareness, inform parents about educational benefits that Verita International School can offer to their children, and increase the enrollments of new students.

Targeted & engaging actions

Based on the above, we are creating frequent social media posts and regularly writing articles for the school’s blog, with original and informative content that intrigues and helps parents. Moreover, we have partnered with Influencers, whose philosophy and target group are relevant to Verita. At the same time, we have optimized the brand’s online presence with PR Marketing strategies. We are also responsible for the promotion and organization of the “VeriTalks” (teacher-parent events) that take place physically or in the form of Livestream Facebook discussions.