Naxos Carnival

Our collaboration with the Municipality of Naxos during the promotion of Naxos Carnival has been really successful, since 2017. The Dionysiac Carnival of Naxos is one of the biggest festivals on the island with a history of 2500 years. Ancient Greek customs such as Pithigia and Lampadiforia are revived every year in a frantic and carefree atmosphere with thousands of participants.

This year, we have taken over the entire digital promotion of the event. In particular, we designed the logo of the carnival from the beginning, combining the Dionysian symbols of the mask and the torch. We also used rainbow effect to the word carnival, so as to capture the festive mood and the carnival element.

At the same time, we created a one page site, in which we integrated the program of the event, a gallery section as well as a blog with informative and entertaining character.

Finally, we created Facebook and Instagram accounts through which we were posting real-time snapshots directly from the carnival, in order to increase people’s engagement.