Krinaki2019-08-26T16:21:43+02:00

Project Description

Branding

Krinaki

Krinaki

Fotini Krinaki’s creations have been associated with handmade jewelry and high aesthetics since 2000. When we took over the design of the annual look book for the year 2018, we decided to bring out each creation separately through unique illustrations.

In particular, we assigned each jewelry category with a flower, chosen precisely to symbolize a particular theme. For example, in order to present the Hearts category, we used the rose as it is considered to be the symbol of love and desire. As for the Baby category, we used the purple crocus as the symbol of youthful joy, while the Animals category was presented with chrysanthemums, which symbolize honesty, given that the animals are absolutely sincere creatures. Having completed the category illustration, we created new floral compositions, to which we harmoniously incorporated a representative jewelry of each category.

Furthermore, we attributed each category to a relative Latin name. So, the Baby category was renamed Pudicitia, meaning purity, Hearts in Amor, Flowers in Flos, etc. Colors were selected based on the actual shades of flowers. However, we preferred pastel hues for an elegant and simple result. Finally, the cover was designed with gold embossed details on the flower stamps and of course on the designer’s signature.

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